More specifically sparkling water, an umbrella term that encompasses club soda and seltzer. “The drink of summer 2019 complies with just about every diet, befits all age groups, can be found in grocery stores across the United States (as has been the case for decades) and won’t get you drunk - unless, of course, it will. The New York Times has a wonderful piece on the rise in seltzer demand, and it’s been nothing short of dramatic! Consumers are willing to spend more on a product they recognize and trust. This is why Apple can charge more for a phone than Samsung or Google.

A higher gross margin is synonymous with more brand recognition. It’s a tremendous identifier of brand pricing power. Gross margin is total sales, less cost of goods sold. Anheuser Busch’s gross margin has fallen in recent years, but it still hovers around 60%. However, we can always look to competitors’ margins for a rough shot analysis. The brand said in October 2019 that White Claw had already seen retail sales of $638 million this year, and the brand now says it can top $1.5 billion in sales by the end of 2019.”ĭue to White Claw being a private brand within Mark Anthony Brands, there are no publicly available financial statements. The Company’s portfolio of brands includes Mike’s Hard Lemonade, Mike’s Harder, and Cayman Jack.” Sales and ProfitabilityĬNBC noted “Sales of White Claw are up roughly 250% in 2019 compared to the previous year, according to data from Nielsen. The Mark Anthony Group of Companies is one of North America’s most diversified and successful private beverage companies, focusing on the alcohol beverage sector.įounded in 1972, the Company grew organically from a one-man wine importing business to a producer and distributor of fine wine, premium beer and today is the largest RTD (ready to drink) Company in North America and the fourth largest in the world. Last year, von Mandl bought his fifth winery in British Columbia’s Okanagan Valley, where he’s spent millions attracting star winemakers and producing award-winning Chardonnays and Pinot Noirs.” Mark Anthony Brands He has poured a good bit of that money back into his first love: wine. “It was the latest in a string of successes that includes Mike’s Hard Lemonade and has given von Mandl, 69, a net worth of about $3.4 billion, according to the Bloomberg Billionaires Index. Bloomberg wrote an excellent biographical piece on the founder in 2019, after White Claw made him a billionaire.

12 pack white claw